For the InterContinental Business Bay launch event, we executed a full-scale partner gathering, creating a vibrant and memorable experience with the iconic Burj Khalifa view as the backdrop. We curated an evening filled with engaging performances, including a mesmerizing magician who captivated the guests. To elevate the brand experience, we designed a bespoke perfume station where attendees could personalize their scents, blending IHG’s signature White Tea fragrance with their preferred notes. We also created a stunning flower booth featuring the IHG logo, which became the highlight photo moment of the night. Full event coverage through professional photography and videography ensured every special moment was captured and celebrated.
